Bonnie Laiderman — President
Bonnie Laiderman, founder and president of Veterans Home Care®, has helped more than 14,000 veterans and their spouses receive in home care through the unique VetAssist® Program. Started in 2003 as a one woman operation, Bonnie has overseen the growth of the company to become one of the largest women-owned companies in the St. Louis Metro Region. Veterans Home Care has also earned the the Better Business Bureau’s Torch Award for Ethics and the Inc. 5000 Award of Fastest Growing Companies six times. Now with offices in 10 locations in the United States, Veterans Home Care serves our veterans in 44 states throughout the country.
Bonnie personally has been recognized with numerous awards including the: Missouri Athletic Club’s Women of Distinction, St. Louis Business Journal’s Most Influential Women, and Missouri Council for In-Home Service’s Leadership Award.
In addition to growing Veterans Home Care to become the largest provider of its kind in the industry, Bonnie has been a strong supporter of numerous charitable and social organizations with both a local and national impact. Wings of Hope and Lydia’s House have both benefited from Bonnie’s support to continue much needed services to our most vulnerable in need. Bonnie also is active in the American Red Cross as: a Tiffany Circle member, (a national society of women leaders). a chairperson for the Service Armed Forces Committee and a mentor in the Society of Women Leaders.
Howard Laiderman — Executive Vice President
Working his way up the ranks, Howard developed his operational, marketing and sales skills in the family owned automotive tire and auto parts wholesale and retail business. In 1986 the company was named the 8th largest US tire dealer by Crane Publishing in Tire Review. As a third generation family member to work in the business, Howard started at the bottom and worked his way up learning all facets of the family enterprise. In the later stages at the company Howard worked primarily on new commercial and dealer business developing unique marketing programs that led to landing Fortune 500 companies such as Walmart.
After the passing of Howard’s father, he ventured out on his own and started Ness Trading Company. Howard quickly grew the company to become one of the largest closeout and surplus specialists in the automotive parts and custom wheels industry. True to his background, the company soon became a family business with Bonnie and his daughters joining Howard in running the day-to-day operations.
Since 2003, Howard has worked with Bonnie growing Veterans Home Care to become the largest company of its kind offering in-home care to our deserving veterans through the unique VetAssist Program. Howard has been an integral part of the organization’s effort to brand the VetAssist Program throughout the United States. Today, Veterans Home Care has grown to 10 offices working with veterans and their surviving spouses in over 44 states and has been recognized as an INC 5000 Fastest Growing Company six times.
Donna Appel — Vice President, Sales and Marketing
In her role as vice president, sales and marketing, Donna reaches out to groups across the country serving veterans, their spouses and children. Donna educates our wartime veterans and families to the benefits of the VetAssist® Program and helps deserving veterans age in the place of their choice by obtaining home care at no cost for VHC services. As a daughter of a WWII veteran and a VHC client, Donna is proud to serve these heroes and their families.
Donna has more than 36 years of experience in sales training , as well as sales and marketing. She combines this wealth of business expertise with several years of experience focusing on the needs of older adults, caregivers and family members in need of home care assistance. Donna is a member of the Veterans Council of Broward County and is currently the chair of the Disability Resource Center of Broward County’s Senior Advisory Council and on the Broward Health Hospital System Senior Advisory Council.
Ms. Appel mentors at risk teenagers through a program called Take Stock in Children. TSIC is an organization that funds college scholarships to at risk youth. Donna is part of a team for the Steppin Up Shoe Project that collects and distributes new shoes for Broward County children. Shoes donated to The Children’s Home Society, Child Net, Kids in Distress, The Anne Stork Center and several other organizations have benefited thousands of Broward County youth with a pair of new shoes.
Kathryn Van Voorhees — General Counsel
Kathryn (Kathy) Van Voorhees serves as General Counsel for Veterans Home Care in addition to her position as a principal of Van Voorhees Law, a law firm focused on meeting the legal needs of small businesses including franchisees in Missouri and Illinois. She is a graduate of James Madison University in Harrisonburg, Virginia and attended Washington University School of Law in St. Louis, Missouri where she earned her J.D.
Kathy began her legal career in litigation, representing businesses and individuals in the courtroom. As a trial attorney, Kathy handled cases with multi-million dollar exposure including wrongful death, traumatic brain injury and child care abuse and neglect claims. She was named special investigative unit counsel, serving the insurance fraud unit for a major commercial insurer carrier.
In 2015, Kathy joined Veterans Home Care as Acting General Counsel and earned her VA accreditation to further help serve veterans and their surviving spouses.
Kathy is very active in giving back to the community. In the past, she served on the board of the Women’s Lawyer Association of Greater St. Louis for five years and coached the Affton High School Mock Trial Team. Currently, Kathy volunteers for SCORE (a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship) and VLAA (Volunteer Lawyers and Accountants for the Arts).